Guess Who Your Church's Audience & Demographic Is »

Jesus walks into your church to sit down and talk strategy. You've got a meeting with the head of the church. (Colossians 1:18)

"Jesus. What demographic should we be trying to reach at First Church of My City?"

What do you think Jesus's answer would be?

I asked my husband, Dan, this question after I saw a back and forth about this in a church marketing group. I was thinking "everyone." Dan narrowed it further.

"Easy. He'd say that every church's target audience is the lost. He'd tell us to focus our attention and energy on those that don't Him."


We don't have to imagine what Jesus would say. His last words to us were to go be witnesses:

"But you will receive power when the Holy Spirit comes on you; and you will be my witnesses* in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” Acts 1:8

Local, regional, national. Be witnesses. All ages. All regions. All nations. All demographics. Your neighborhood. Your city. Your state. Your country. Your world.

  • Preachers, preach!
  • Teachers, teach and equip all ages.
  • Deacons, organize care for the members of the local church.

Church, be witnesses, here, there, and beyond, to those that don't know Jesus yet.

Don't know how to be a witness?* Feel uncomfortable doing it?

First, let God know. Ask for His guidance. He'll help you get it figured it out so that you can go do what Jesus said we'd be able to do.

Second, work on your personal Jesus story.

Third, start praying that God will show you opportunities to be a witness.

THIS is the way we'll double the church.


Liz B. Baker

*P.S. What does it mean to be a witness? How can I be an effective witness for Christ in a lost world? provides some quick, helpful points. And as you have more questions, ask your local pastors and teachers to help or feel free to reach out.

September 23, 2022


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